How can I reuse or recycle … old wellies?
According to something I read the other day, Glastonbury Festival organiser Michael Eaves hates all the wellington boots that are abandoned after the mud-fest that is the Glastonbury Festival these days. He apparently said: “I hate to see wellies being ditched. We really need to find a way of recycling them.”
…. So any suggestions?
(Photo by vierdrie)
The Lancashire based company below recycle old wellington boots.
http://www.smile-plastics.co.uk
Use them to plant stuff in
Why can’t they be used again at next years festival? Just group them into sizes and pile them into great heaps. One pound or two a pair. Raise some money for charity or struggling local musicians.
Offer on your local Freecycle site!
Offer them to your local foodbank – the poor need to wade through mud too!
I was surfing the internet and found a great Finnish website. Among other things I found this brilliant way of recycling boots. You don´t have to understand Swedish or Finnish just look at the pictures.
http://stromso.yle.fi/hobbyartikel.php?id=1831
If the boots upperpart has hole in it just cut the upperpart away and use that to make bag and use the lower part as some kind of slippers to use in the garden we call it “túttur” here in Iceland.
Greetings Helen Sím.
Cut off the top part and they can be worn as regular shoos.
You can even decorate them.
Place couple of big once by the door to scare away criminals.
If you go into sea water only knee deep, because you are afraid of shark bites and jelly fish, or sharp stones, then wear them there, and offer to others.
Fill them with water and keep in a big freezer, when its half empty. Filled freezer is more efficient.
Line with plastic bag and ferment vegetables in them: cabbage, cucumbers, apples, etc.
Store glass vases, vessels in them to prevent breakage.
Attach long round handle to the front, and water your plants.
Use as container for anything.
Make hall somewhere on a willie and a pet rodent ore even cat will love it as a toy or a house.
Make your garden scare crow happy by gifting it with a pair of willies.
Make a collection of different foot prints willies create. To do this, paint the soles with ink, and make imprint on a paper. Gather pictures into an album, or frame and decorate the house.
Poor warm water with Epsom salt into willies and soak your feet. You can even walk around, while soaking the feet.
How superb, I am actually looking at a solution for this at the moment, on my Fashion and Brand Promtion course, at the University of Central Lancashire. I was unaware at the time that Michael Eaves had such a problem with the number of boots that were abandoned, however that has just strengthened my campaign. You see, the issue is not how to recycle the boot, it is how to create the boot so that it is not left behind – the answer is to create a sentimental attachment.
I full welcome any feedback for my sketchbook and development work.
Please see below:
Proposal Product:
The product is a pair of wellington boots, made from reclaimed plastic, and produced specifically for festival occasions. The boots have a clip-on pen attached, to encourage the wearer to get ‘festival friends’ to sign them with quirky messages, Facebook details, and mobile contact numbers etc. The wellington would have a coloured tread in correlation to the colour of the festival wristband that year, with a serrated number representing the year of the festival, for example: 09, 10, 11. A transparent pouch on the side of the boot will provide a safe place for the festivalgoer to slot in their ticket.
Brand:
The brand I am assigning my product to is high street casual wear retailer, River Island. Recent ventures have seen this brand run very festival-esque product lines. The company design the majority of their items themselves; consequently their products have unique appeal on the high street. Priced at £24.99, my product would fit in perfectly with the hip and modish festival lines that this retailer brings out. The product would be further endorsed by Glastonbury festival, increasing the hype surrounding the launch.
The USP/ESP:
The Unique Selling Proposition (USP) of the product is that it is a memento of the festival attended. This keepsake value links to the product’s Emotional Selling Proposition (ESP); the wearer will not want to part with the boots as they are mini chronicles of their festival experience.
The product lifetime is increased by producing an item which people will come to feel attached to. Put simply, by promoting a sentimental connection, there will be less plastic in landfill sites. Moreover, the product is still recyclable for when the wearer eventually decides it is time to part with the relic.
People:
River Island staff would be involved in the launch of the product. The sales assistant in the Greeting Zone of the River Island Store would welcome customers – inviting them to sign her wellingtons. As the rota rotates a different person (with unsigned wellies) would be in this zone, encouraging new customers to sign his/her boots and so on and so forth.
With festival fever around, the excitement to get the latest gear would be immeasurable. The staff would dress in stereotypical ‘hippy’ gear, wearing outlandish headbands, ditsy dresses and leggings to complement the boots. This is about creating an image, and giving the customers a snapshot of what the product looks like in situ. By creating interaction between customers/product/people/ the likelihood of sales would be intensified.
A further trading ploy is to offer the customers a service whereby if they were to trade last year’s wellingtons in for recycling, they would receive a 20% discount off this year’s wellington. This would guarantee sales, year on year.
Market Level:
My product would be predominantly focussed on penetrating the teenage demographic, who fall into socio economic group E. This is those who are reliant on the state, however, my primary customer would be students with subsidy from Student Loan Company (SLC) and Education Maintence Allowance (EMA), therefore my customer has disposable income to spend on Glastonbury, and consequently the Glastonbury Signature Boots.
Please let me know what you think, contact me via: catherinewilkinson@rocketmail.com
i am looking for a company that recycles or reuses used safety boots and shoes these are predominantly leather with a steel toe cap and rubber or manmade sole as a company you can imagine we have quite a few and at present they go to landfill
Hi
I am looking for someone to supply an organic childrenswear brand with some of our designs for recycled wellie boots, does anyone know of any wellie manufacturers??
Thanks
Anna
Arrange the willies around the flower bed, fill with sand. You have unique border.